{"id":54337,"date":"2022-06-17T22:34:22","date_gmt":"2022-06-17T22:34:22","guid":{"rendered":"https:\/\/www.galileo.edu\/page\/?page_id=54337"},"modified":"2023-08-28T15:17:49","modified_gmt":"2023-08-28T15:17:49","slug":"webinar-nuevas-generaciones-exigen-modeno-acercamiento-marcas","status":"publish","type":"page","link":"https:\/\/www.galileo.edu\/page\/webinar-nuevas-generaciones-exigen-modeno-acercamiento-marcas\/","title":{"rendered":"Webinar las nuevas generaciones exigen un moderno acercamiento con las marcas"},"content":{"rendered":"

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Acerca del webinar<\/b><\/span><\/h2>\n

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Seg\u00fan Philip Kotler el Marketing busca identificar las necesidades y deseos del mercado, en base a ello crear una estrategia de valor para satisfacer esas necesidades e influir en la mente del consumidor.<\/span><\/p>\n

Debemos identificar qu\u00e9 tipos de consumidores existen en el mercado para poder desarrollar un plan estrat\u00e9gico, en el cual logremos por parte del consumidor persuasi\u00f3n, fidelizaci\u00f3n, atracci\u00f3n y conversi\u00f3n. Pero hoy en d\u00eda, los consumidores, debido a la expansi\u00f3n de las tecnolog\u00edas digitales y las variaciones de la econom\u00eda global, buscan interacciones directas con las marcas, los clientes quieren sentirse conectados con sus marcas favoritas, y quieren que las empresas a las que compran los conozcan y los respeten.\u00a0<\/span><\/p>\n

Actualmente el marketing debe asegurarse de que las estrategias de experiencia que se crean para\u00a0 las marcas puedan ofrecer interacciones personalizadas y agradables en cada punto de contacto con el cliente, ya que esto se ha convertido en el principal diferenciador competitivo en el mercado.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.16″ custom_padding=”2%|0%|2%|0%|true|false” custom_padding_tablet=”” custom_padding_phone=”8%|||” global_colors_info=”{}” column_structure=”1_3,2_3″][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”0%|0%|3.4%|2%” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” padding_last_edited=”on|desktop” custom_padding__hover=”|||” custom_padding_tablet=”0%|0%|3.4%|2%” custom_padding_phone=”0%|0%|3.4%|2%”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ header_font=”Poppins|500|||||||” header_font_size=”24px” header_2_font=”Poppins|700|||||||” header_2_text_align=”left” header_2_text_color=”#fcad20″ header_2_font_size=”35px” header_2_line_height=”1.1em” animation_style=”fade” header_2_font_size_tablet=”30px” header_2_font_size_phone=”37px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|desktop” global_colors_info=”{}”]Listado de temas:<\/b><\/span> <\/b>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”0%|0%|0%|0%” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” padding_last_edited=”on|desktop” custom_padding__hover=”|||” custom_padding_tablet=”0%|0%|0%|0%” custom_padding_phone=”0%|0%|0%|0%”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”15px” animation_style=”fade” header_5_font_size_tablet=”14px” header_5_font_size_phone=”” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

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  1. \u00bfQu\u00e9 hace una marca la mejor del mundo?<\/li>\n
  2. Lovemarks<\/li>\n
  3. Arquetipos aplicados a las marcas<\/li>\n
  4. Brand Identity Prism<\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”#formulario” button_text=”Reg\u00edstrate aqu\u00ed” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”27px” button_text_color=”#ffffff” button_bg_color=”#cbc03b” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_font=”Raleway|700|||||||” button_use_icon=”off” custom_margin=”0%|0%|0%|0%” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”1%|1%|1%|1%” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” animation_style=”fade” button_text_size_tablet=”20px” button_text_size_phone=”24px” button_text_size_last_edited=”on|phone” button_text_color_hover=”#ffffff” button_letter_spacing_hover=”3px” button_bg_color_hover=”#31578a” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”3px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#31578a” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.16″ background_color=”#002aaa” use_background_color_gradient=”on” background_image=”http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2022\/06\/fondo.png” background_position=”top_center” custom_padding=”3.4%|0%|3%|0%|false|false” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.16″ module_alignment=”center” custom_padding=”0|0%|0|0%|false|false” custom_padding_tablet=”” custom_padding_phone=”8%|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”|700|||||||” header_font_size=”38px” header_2_font=”Poppins|800|||||||” header_2_text_align=”left” header_2_text_color=”#ffffff” header_2_font_size=”40px” header_2_line_height=”1.1em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”18px” header_3_line_height=”1.4em” header_4_font=”Open Sans|600|||||||” header_4_text_color=”#ffffff” animation_style=”fade” header_2_font_size_tablet=”30px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”” header_3_font_size_last_edited=”on|desktop” header_3_line_height_tablet=”” header_3_line_height_phone=”” header_3_line_height_last_edited=”on|desktop” inline_fonts=”Open Sans” global_colors_info=”{}”]<\/p>\n

    Conoce a nuestro Experto Invitado<\/b><\/span><\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ animation_style=”flip” global_colors_info=”{}” column_structure=”1_4,3_4″][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2022\/06\/expositor-1.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”|||67px” custom_padding_tablet=”” custom_padding_phone=”|||0px” custom_padding_last_edited=”on|desktop” animation_style=”fade” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#2a3187″ header_font=”Poppins||||||||” header_text_color=”#000000″ header_font_size=”15px” header_line_height=”1.4em” header_4_font=”Poppins|700|||||||” header_4_text_color=”#31578a” header_4_font_size=”21px” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

    MS.c Alberto Alvarez\u00a0<\/b><\/h4>\n

    Maestr\u00eda en Negocios Electr\u00f3nicos. Maestr\u00eda en Administraci\u00f3n con Especializaci\u00f3n en Mercadeo. Licenciado en Comunicaci\u00f3n y Dise\u00f1o. Cuenta con la Certificaci\u00f3n de Fundamentos de Marketing Digital Google \/ Garage Digital. De Jefe a L\u00edder Carlos Castillo Leadership. Certificaci\u00f3n de Google Analytics Google. Se desempe\u00f1\u00f3 como Coordinador de Mercadeo y Comunicaci\u00f3n de United Way Guatemala.<\/span><\/h1>\n
    <\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”0|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_row disabled_on=”on|off|off” module_id=”formulario” _builder_version=”4.16″ module_alignment=”center” custom_margin=”60px|||” custom_margin_tablet=”|||” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Poppins||||||||” text_font_size=”15px” header_font=”||||||||” header_text_align=”center” header_font_size=”24px” header_2_font=”Poppins|800|||||||” header_2_text_align=”left” header_2_text_color=”#ccc03c” header_2_font_size=”50px” header_2_line_height=”1.1em” header_5_font=”Raleway|500|||||||” header_5_line_height=”1.4em” text_orientation=”center” custom_margin=”|||147px” header_2_font_size_tablet=”30px” header_2_font_size_phone=”45px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

    \u00a1Reg\u00edstrate!<\/strong><\/h2>\n

    Participa en el Webinar:<\/span> Las nuevas generaciones exigen un moderno acercamiento con las marcas<\/i><\/b>, que se llevar\u00e1 a cabo <\/span>el viernes 24 de junio<\/b>\u00a0a las<\/span> 17:00 horas, Guatemala<\/b>. Comparte tus datos a continuaci\u00f3n para reservar tu espacio:<\/span><\/p>\n

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