{"id":5351,"date":"2018-06-26T20:53:43","date_gmt":"2018-06-26T20:53:43","guid":{"rendered":"http:\/\/www.galileo.edu\/page\/?page_id=5351"},"modified":"2018-06-29T14:28:36","modified_gmt":"2018-06-29T14:28:36","slug":"content-community-manager","status":"publish","type":"page","link":"https:\/\/www.galileo.edu\/page\/edx\/content-community-manager\/","title":{"rendered":"content-and-community-manager"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.2.2&#8243; background_image=&#8221;http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/RECRUSOS-LANDING-.jpg&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-90px||-90px|&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;||-75px|&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;25px||41px|&#8221; custom_padding_phone=&#8221;||40px|&#8221; next_background_color=&#8221;#efefef&#8221;][et_pb_row make_fullwidth=&#8221;on&#8221; custom_padding=&#8221;45px|0|45px|0px|false|false&#8221; _builder_version=&#8221;3.2.2&#8243; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_slider show_arrows=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;3.2.2&#8243; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221;][et_pb_slide button_text=&#8221;QUIERO INSCRIBIRME&#8221; button_link=&#8221;https:\/\/www.edx.org\/es\/course\/marketing-digital-content-community-manager&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;3.2.2&#8243; header_level=&#8221;h4&#8243; header_font=&#8221;Raleway|300|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ffffff&#8221; body_font=&#8221;Raleway||||||||&#8221; background_color=&#8221;rgba(126,190,197,0)&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18&#8243; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#a2bc35&#8243; button_border_width=&#8221;0&#8243; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_use_icon=&#8221;off&#8221; button_bg_color_hover=&#8221;#479fd8&#8243; button_text_size_tablet=&#8221;18&#8243; button_text_size_phone=&#8221;18&#8243; button_alignment=&#8221;center&#8221;]<\/p>\n<h6>CURSO<\/h6>\n<h1><strong>Content and Community Manager<\/strong><\/h1>\n<h4>Aprende a dise\u00f1ar estrategias para conectar tu marca con el mundo.<\/h4>\n<h4>Cumple tus KPIs con ayuda de redes sociales.<\/h4>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.2.2&#8243; background_color=&#8221;#efefef&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; background_color=&#8221;#efefef&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_4&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_tablet=&#8221;|40px||40px&#8221; custom_padding_phone=&#8221;|60px|60px|60px&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5394 alignnone size-full\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/content-and-community-manager-1-e1530054007478.png\" alt=\"\" width=\"53\" height=\"51\" \/><br \/>\nHacer visible tu marca a todo el mundo para atraer nuevas audiencias<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|10px||10px&#8221; custom_padding_tablet=&#8221;|40px||40px&#8221; custom_padding_phone=&#8221;|60px|60px|60px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5395 alignnone size-full\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/content-and-community-manager-2-e1530054017378.png\" alt=\"\" width=\"55\" height=\"53\" \/><br \/>\nMejorar el posicionamiento de tu marca para fidelizar clientes nuevos y actuales<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|10px||10px&#8221; custom_padding_tablet=&#8221;|40px||40px&#8221; custom_padding_phone=&#8221;|60px|60px|60px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5396 alignnone size-full\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/content-and-community-manager-3-e1530054027672.png\" alt=\"\" width=\"55\" height=\"53\" \/><br \/>\nVender m\u00e1s y generar m\u00e1s ingresos para hacer crecer tu empresa<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|10px||10px&#8221; custom_padding_tablet=&#8221;|40px||40px&#8221; custom_padding_phone=&#8221;|60px|60px|60px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5397 alignnone size-full\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/content-and-community-manager-4-e1530053992621.png\" alt=\"\" width=\"55\" height=\"53\" \/><br \/>\nUtilizar herramientas para gestionar todas tus redes sociales al mismo tiempo<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;54px|0px|54px|0px|false|false&#8221; prev_background_color=&#8221;#efefef&#8221; next_background_color=&#8221;#efefef&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway|700|||||||&#8221; text_text_color=&#8221;#464547&#8243; text_font_size=&#8221;30px&#8221; header_font=&#8221;Raleway|700|||||||&#8221; text_orientation=&#8221;center&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h1>Lo que vas a recibir del curso<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|20px|20px|0px&#8221; custom_padding_tablet=&#8221;||25px|20px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5410 alignnone size-full\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/check-mark.png\" alt=\"\" width=\"31\" height=\"31\" \/>Podr\u00e1s usar nuestras <\/span><b>plantillas de marketing digital descargables<\/b><span style=\"font-weight: 400;\"> (target persona, mapa de empat\u00eda, plan de contenidos, plan de gesti\u00f3n de crisis y m\u00e1s) para armar tu <\/span><b>plan de marketing<\/b><span style=\"font-weight: 400;\"> de manera profesional<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|20px|20px|0px&#8221; custom_padding_tablet=&#8221;||25px|20px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5410 alignnone size-full\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/check-mark.png\" alt=\"\" width=\"31\" height=\"31\" \/>Vas a construir un <\/span><b>portafolio digital <\/b><span style=\"font-weight: 400;\">para compartir tu aprendizaje y validar tu experiencia con reclutadores<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|20px|0px|0px&#8221; custom_padding_tablet=&#8221;||25px|20px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5410 alignnone size-full\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/check-mark.png\" alt=\"\" width=\"31\" height=\"31\" \/>Podr\u00e1s aprender con <\/span><b>plantillas, ejemplos y casos reales<\/b><span style=\"font-weight: 400;\"> para reforzar tu conocimiento aplicando la teor\u00eda a la vida real<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;||20px|20px&#8221; custom_padding_tablet=&#8221;|20px||&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5410 alignnone size-full\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/check-mark.png\" alt=\"\" width=\"31\" height=\"31\" \/>Tendr\u00e1s tutoriales para aprender a usar <\/span><b>herramientas de gesti\u00f3n de redes sociales<\/b><span style=\"font-weight: 400;\"> y <\/span><b>generaci\u00f3n de contenido<\/b><span style=\"font-weight: 400;\"> (como Hootsuite, Hubspot, Buffer, Google, Google Analytics y m\u00e1s) y\u00a0utilizarlos en\u00a0 tu negocio<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;|0px||20px&#8221; custom_padding_tablet=&#8221;|20px||&#8221; custom_padding_phone=&#8221;||5px|&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5410 alignnone size-full\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/check-mark.png\" alt=\"\" width=\"31\" height=\"31\" \/>Tendr\u00e1s acceso a una red de <\/span><b>contactos alrededor del mundo para hacer networking <\/b>y<b> <\/b><span style=\"font-weight: 400;\">pertenecer a una comunidad de profesionales<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.2.2&#8243; background_color=&#8221;#efefef&#8221; custom_padding=&#8221;50px|0px|6px|0px|false|false&#8221; prev_background_color=&#8221;#ffffff&#8221; 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button_text_size_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-13px|||&#8221; custom_margin_tablet=&#8221;||19px|&#8221; custom_margin_phone=&#8221;||40px|&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.2.2&#8243; background_color=&#8221;#efefef&#8221; background_image=&#8221;http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/lo-que-vas-a-aprender-fondo.png&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;6px|0px|50px|0px|false|false&#8221; prev_background_color=&#8221;#efefef&#8221; next_background_color=&#8221;#ffffff&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; background_image=&#8221;http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/lo-que-vas-a-aprender-fondo.png&#8221; background_position=&#8221;top_center&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway|700|||||||&#8221; text_text_color=&#8221;#464547&#8243; text_font_size=&#8221;30px&#8221; header_font=&#8221;Raleway|700|||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;24px||5px|&#8221;]<\/p>\n<h1>Lo que vas a aprender<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_width_px=&#8221;2600px&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; background_color=&#8221;#efefef&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_blurb title=&#8221;Dise\u00f1o de estrategia para redes sociales &#8221; image=&#8221;http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/dise\u00f1o-de-estrategias.png&#8221; image_max_width=&#8221;44%&#8221; content_max_width=&#8221;643px&#8221; _builder_version=&#8221;3.2.2&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Raleway|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#479fd8&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;10px&#8221; custom_margin=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||15px&#8221; custom_padding_tablet=&#8221;||20px|&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Qu\u00e9 es el <\/span><b>marketing funnel<\/b><span style=\"font-weight: 400;\">, cu\u00e1les son sus etapas y c\u00f3mo funciona<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3mo dise\u00f1ar, planificar y ejecutar <\/span><b>estrategias de marketing para redes sociales<\/b><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3mo hacer publicidad en <\/span><b>Facebook, Instagram, Messenger, Audience Network, Twitter<\/b><span style=\"font-weight: 400;\"> y otras<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Gesti\u00f3n de redes sociales&#8221; url=&#8221;#&#8221; image=&#8221;http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/gestion-de-redes.png&#8221; image_max_width=&#8221;44%&#8221; content_max_width=&#8221;643px&#8221; _builder_version=&#8221;3.2.2&#8243; header_font=&#8221;Raleway|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#479fd8&#8243; header_font_size=&#8221;20px&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;10px&#8221; custom_margin=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||15px&#8221; custom_padding_tablet=&#8221;||20px|&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00f3mo usar <\/span><b>plataformas de creaci\u00f3n de contenido de valor<\/b><span style=\"font-weight: 400;\"> (como Hootsuite, Buzzsumo, Buffer, Google, Google Analytics)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3mo usar <\/span><b>herramientas de gesti\u00f3n de redes sociales <\/b><span style=\"font-weight: 400;\">(como Hubspot y CoSchedule)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Para qu\u00e9 sirve cada red social y <\/span><b>c\u00f3mo elegir la mejor<\/b><\/li>\n<li>Manejo de\u00a0<b>crisis en medios sociales<\/b> y\u00a0planes de acci\u00f3n<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_blurb title=&#8221;Contenido de valor para redes sociales&#8221; url=&#8221;#&#8221; image=&#8221;http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/contenido-de-valor.png&#8221; image_max_width=&#8221;44%&#8221; content_max_width=&#8221;643px&#8221; _builder_version=&#8221;3.2.2&#8243; header_font=&#8221;Raleway|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#479fd8&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;10px&#8221; custom_margin=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||15px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00f3mo crear <\/span><b>contenido de valor <\/b><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3mo segmentar <\/span><b>campa\u00f1as publicitarias<\/b><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3mo crear y planificar un <\/span><b>calendario mensual de contenido<\/b><span style=\"font-weight: 400;\">, alineado al objetivo de ventas o productos de tu empresa<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3mo dise\u00f1ar un plan de contenidos identificando el <\/span><b>buyer personas<\/b><span style=\"font-weight: 400;\">, haciendo <\/span><b>empathy maps <\/b><span style=\"font-weight: 400;\">y an\u00e1lisis FODA<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Monitoreo de campa\u00f1as: medici\u00f3n digital &#8221; url=&#8221;#&#8221; image=&#8221;http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/monitoreo-de-campa\u00f1as.png&#8221; image_max_width=&#8221;44%&#8221; content_max_width=&#8221;643px&#8221; _builder_version=&#8221;3.2.2&#8243; header_font=&#8221;Raleway|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#479fd8&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; background_color=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;10px&#8221; custom_margin=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||15px&#8221; custom_padding_tablet=&#8221;||30px|&#8221; custom_padding_phone=&#8221;||15px|&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00f3mo <\/span><b>definir m\u00e9tricas y KPIs <\/b><span style=\"font-weight: 400;\">para medir el desempe\u00f1o de campa\u00f1as publicitarias<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3mo evaluar la <\/span><b>efectividad de estrategias<\/b><span style=\"font-weight: 400;\"> en redes sociales<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3mo <\/span><b>optimizar campa\u00f1as publicitarias<\/b><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3mo usar herramientas de <\/span><b>an\u00e1lisis y monitoreo de redes sociales<\/b><span style=\"font-weight: 400;\">\u00a0(como Sysomos y Unmetric)<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#efefef&#8221; next_background_color=&#8221;#efefef&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway|700|||||||&#8221; text_text_color=&#8221;#464547&#8243; text_font_size=&#8221;30px&#8221; header_font=&#8221;Raleway|700|||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;24px||-4px|&#8221;]<\/p>\n<h1><b>Testimonios de estudiantes del curso<\/b><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_testimonial author=&#8221;Oscar H&#8221; url=&#8221;#&#8221; url_new_window=&#8221;on&#8221; portrait_width=&#8221;100px&#8221; portrait_height=&#8221;100&#8243; _builder_version=&#8221;3.2.2&#8243; body_font=&#8221;Raleway||||||||&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;16px&#8221; use_background_color=&#8221;off&#8221; border_radii_portrait=&#8221;on|68px|68px|68px|68px&#8221; border_width_all_portrait=&#8221;3px&#8221; border_color_all_portrait=&#8221;#479fd8&#8243;]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5444 alignnone size-thumbnail\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/Testimonial-1-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5443\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/5-estrellas.png\" alt=\"\" width=\"189\" height=\"55\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Contenido de alta calidad, actividades pr\u00e1cticas, secuencia l\u00f3gica y centrado en objetivos. El reconocimiento de la plataforma y la universidad es importante, adem\u00e1s de la opci\u00f3n de certificar la capacitaci\u00f3n es vital.<\/span><\/p>\n<p style=\"text-align: center;\">[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_testimonial author=&#8221;Lucas M&#8221; url=&#8221;#&#8221; url_new_window=&#8221;on&#8221; portrait_width=&#8221;100px&#8221; portrait_height=&#8221;100&#8243; _builder_version=&#8221;3.2.2&#8243; body_font=&#8221;Raleway||||||||&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;16px&#8221; use_background_color=&#8221;off&#8221; border_radii_portrait=&#8221;on|68px|68px|68px|68px&#8221; border_width_all_portrait=&#8221;3px&#8221; border_color_all_portrait=&#8221;#479fd8&#8243; text_orientation=&#8221;center&#8221;]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5445 alignnone size-thumbnail\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/testimonial-2-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-5442 size-full aligncenter\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/4-estrellas.png\" alt=\"\" width=\"189\" height=\"55\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">El curso es excelente hasta ahora (ya termin\u00e9 la clase 3). La exposici\u00f3n es muy clara y los ejemplos contribuyen a comprender muy bien los conceptos. Estoy muy feliz de invertir mi tiempo en este curso.<\/span><\/p>\n<p style=\"text-align: center;\">[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.2.2&#8243; background_color=&#8221;#efefef&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; background_color=&#8221;#efefef&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway|700|||||||&#8221; text_text_color=&#8221;#464547&#8243; text_font_size=&#8221;30px&#8221; header_font=&#8221;Raleway|700|||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;24px||-27px|&#8221;]<\/p>\n<h1><b>\u00danete al curso<\/b><\/h1>\n<p style=\"text-align: center;\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; background_color=&#8221;#efefef&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|65px||65px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Gratis con acceso <\/span><span style=\"font-weight: 400;\">ilimitado <\/span> <span style=\"font-weight: 400;\">al curso completo <\/span><\/p>\n<p style=\"text-align: center;\">[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.edx.org\/es\/course\/marketing-digital-content-community-manager&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Inscribirme gratis&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.2.2&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#a2bc35&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Raleway||||||||&#8221; button_bg_color_hover=&#8221;#479fd8&#8243; button_border_radius_hover=&#8221;0&#8243; custom_margin=&#8221;-13px|||&#8221; custom_margin_tablet=&#8221;||19px|&#8221; custom_margin_phone=&#8221;||40px|&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||20px|&#8221; custom_margin_tablet=&#8221;||25px|&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|65px||65px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Con certificado de <\/span><span style=\"font-weight: 400;\">validez <\/span> <span style=\"font-weight: 400;\">para reclutadores<\/span><\/p>\n<p style=\"text-align: center;\">[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/courses.edx.org\/course_modes\/choose\/course-v1:GalileoX+PCPMK01x+2T2018\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Inscribirme y obtener certificado (US$ 49)&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.2.2&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#a2bc35&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Raleway||||||||&#8221; button_use_icon=&#8221;off&#8221; button_bg_color_hover=&#8221;#479fd8&#8243; button_border_radius_hover=&#8221;0&#8243; button_text_size_tablet=&#8221;16px&#8221; button_text_size_phone=&#8221;17px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|0px||0px&#8221; custom_padding=&#8221;|12px||12px&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#efefef&#8221; next_background_color=&#8221;#efefef&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway|700|||||||&#8221; text_text_color=&#8221;#464547&#8243; text_font_size=&#8221;30px&#8221; header_font=&#8221;Raleway|700|||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;24px||-25px|&#8221;]<\/p>\n<h1><b>Conoce a los profesores<\/b><\/h1>\n<p style=\"text-align: center;\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.2.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Raleway||||||||&#8221; header_2_font=&#8221;Raleway||||||||&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_4_font=&#8221;Raleway||||||||&#8221; header_5_font=&#8221;Raleway||||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|25px||25px&#8221; custom_padding_tablet=&#8221;||35px|&#8221; custom_padding_phone=&#8221;||40px|&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5460\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/JOJO-PNG-e1530125574617.png\" alt=\"\" width=\"150\" height=\"131\" \/><\/p>\n<h3>Jojo Giuffra<\/h3>\n<p style=\"text-align: center;\">Mentor de Google especializado en Marketing. Colaborador del programa Google Developers Experts. Cofundador de Growth Partners, agencia de generaci\u00f3n de demanda.<\/p>\n<p style=\"text-align: center;\">[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243; text_font=&#8221;Raleway||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Raleway||||||||&#8221; header_2_font=&#8221;Raleway||||||||&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_4_font=&#8221;Raleway||||||||&#8221; header_5_font=&#8221;Raleway||||||||&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|25px||25px&#8221;]<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5461 alignnone size-full\" src=\"https:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/MIGUEL-PNG-e1530125560351.png\" alt=\"\" width=\"150\" height=\"131\" \/><\/p>\n<h3>Miguel Morales<\/h3>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Director del \u00c1rea de e-Learning en Universidad Galileo<\/span> <span style=\"font-weight: 400;\">Sub-Director Instituto Von Neumann <\/span> <span style=\"font-weight: 400;\">Cofundador del Proyecto Telescopio,\u00a0<\/span><span style=\"font-weight: 400;\">primer repositorio de MOOCs en Am\u00e9rica Latina<\/span> <span style=\"font-weight: 400;\">Coordinador acad\u00e9mico de la Maestr\u00eda en Direcci\u00f3n y Producci\u00f3n de e-Learning de Universidad Galileo<\/span><\/p>\n<p style=\"text-align: center;\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; 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_builder_version=&#8221;3.2.2&#8243; header_font=&#8221;Raleway|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;20&#8243; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;Raleway||||||||&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;16&#8243; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|||&#8221; custom_padding_phone=&#8221;|10px|30px|10px&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p>Crea campa\u00f1as publicitarias exitosas en Facebook. Domina herramientas desde el p\u00edxel de Facebook hasta el A\/B Testing<\/p>\n<p style=\"text-align: center;\">[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/www.edx.org\/es\/course\/facebook-ads-como-utilizar-el-poder-de-la-publicidad-en-facebook&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;M\u00e1s informaci\u00f3n&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.2.2&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#a2bc35&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Raleway||||||||&#8221; button_bg_color_hover=&#8221;#479fd8&#8243; custom_margin=&#8221;4px|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;1px|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_blurb title=&#8221;Curso de tecnolog\u00edas web para la ense\u00f1anza virtual&#8221; image=&#8221;http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/tecnologias-web-emergentes-para-la-ense\u00f1anza-virtual.png&#8221; _builder_version=&#8221;3.2.2&#8243; header_font=&#8221;Raleway|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;20&#8243; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;Raleway||||||||&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;16&#8243; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|0px||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|||&#8221; custom_padding_phone=&#8221;||30px|&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<p>Conoce y aprende a usar tecnolog\u00edas eLearning y herramientas web 2.0 enfocadas a mejorar la experiencia virtual<\/p>\n<p style=\"text-align: center;\">[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/www.edx.org\/es\/course\/tecnologias-web-emergentes-para-la-ensenanza-virtual&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;M\u00e1s informaci\u00f3n&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.2.2&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#a2bc35&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Raleway||||||||&#8221; button_bg_color_hover=&#8221;#479fd8&#8243; custom_margin=&#8221;|||&#8221; custom_margin_phone=&#8221;||40px|&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_blurb title=&#8221;Curso de estad\u00edstica aplicada en los negocios&#8221; image=&#8221;http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2018\/06\/etadistica-aplicada-a-los-negocios.png&#8221; _builder_version=&#8221;3.2.2&#8243; header_font=&#8221;Raleway|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;20&#8243; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;Raleway||||||||&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;16&#8243; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|0px||0px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|||&#8221; custom_padding_phone=&#8221;|10px||10px&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p>Toma decisiones con herramientas y t\u00e9cnicas estad\u00edsticas. 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