{"id":44349,"date":"2021-10-28T15:05:37","date_gmt":"2021-10-28T15:05:37","guid":{"rendered":"https:\/\/www.galileo.edu\/page\/?page_id=44349"},"modified":"2023-08-23T16:20:36","modified_gmt":"2023-08-23T16:20:36","slug":"elegir-influencer-correcto-emprendimiento","status":"publish","type":"page","link":"https:\/\/www.galileo.edu\/page\/elegir-influencer-correcto-emprendimiento\/","title":{"rendered":"C\u00f3mo elegir al influencer correcto de acuerdo a tu emprendimiento"},"content":{"rendered":"

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Webinar gratuito<\/h2>\n

C\u00f3mo elegir al influencer correcto de acuerdo a tu emprendimiento<\/h1>\n

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Webinar gratuito<\/h2>\n

C\u00f3mo elegir al influencer correcto de acuerdo a tu emprendimiento<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”#formulario” button_text=”Reg\u00edstrate aqu\u00ed” button_alignment=”left” _builder_version=”4.16″ custom_button=”on” button_text_size=”27px” button_text_color=”#ffffff” button_bg_color=”#C80B0F” button_border_width=”0px” button_border_color=”#ffffff” button_border_radius=”9px” button_font=”Poppins|600|||||||” button_use_icon=”off” custom_margin=”0%|0%|0%|0%” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”1%|1%|1%|1%” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” button_text_size_tablet=”20px” button_text_size_phone=”15px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset3″ button_text_color_hover=”#ffffff” button_bg_color_hover=”#7a7b7c” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#7a7b7c” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ background_color=”#efefef” custom_padding=”0%|0%|2.2%|0%|false|false” custom_padding_tablet=”60px|60px|60px|60px” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”2%|0%|0|0%|false|false” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}” column_structure=”1_3,1_3,1_3″][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Jueves 11 de noviembre 2021″ image=”http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2019\/03\/duracion-content-community-manager.png” image_icon_width_last_edited=”on|desktop” _builder_version=”4.16″ header_font=”Raleway|700|||||||” header_text_align=”center” header_text_color=”#000000″ body_font=”Raleway||||||||” body_text_align=”center” animation_style=”fade” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” icon_font_size_tablet=”” icon_font_size_phone=”” icon_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”18:30 horas. Guatemala” image=”http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2020\/06\/clock.png” image_icon_width=”21%” content_max_width=”329px” image_icon_width_last_edited=”on|desktop” _builder_version=”4.16″ header_font=”Raleway|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” body_font=”Raleway||||||||” body_text_align=”center” body_font_size=”16px” animation_style=”fade” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” image_max_width=”21%” image_max_width_tablet=”” icon_font_size_tablet=”” image_max_width_phone=”” icon_font_size_phone=”” image_max_width_last_edited=”on|desktop” icon_font_size_last_edited=”on|desktop” global_colors_info=”{}” image_icon_width_tablet=”21%” image_icon_width_phone=”21%”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Acceso desde cualquier dispositivo” image=”http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2019\/06\/Metodolog\u00eda-certi.png” image_icon_width_last_edited=”on|desktop” _builder_version=”4.16″ header_font=”Raleway|700|||||||” header_text_align=”center” header_text_color=”#000000″ body_font=”Raleway||||||||” body_text_align=”center” body_line_height=”1em” text_orientation=”center” animation_style=”fade” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|desktop” body_line_height_tablet=”” body_line_height_phone=”” body_line_height_last_edited=”on|desktop” icon_font_size_tablet=”” icon_font_size_phone=”” icon_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”2%|0%|2%|0%” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.16″ custom_padding=”2%|0%|2%|0%|true|false” custom_padding_tablet=”” custom_padding_phone=”8%|||” global_colors_info=”{}” column_structure=”1_3,2_3″][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”0%|0%|3.4%|2%” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” padding_last_edited=”on|desktop” custom_padding__hover=”|||” custom_padding_tablet=”0%|0%|3.4%|2%” custom_padding_phone=”0%|0%|3.4%|2%”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ header_font=”||||||||” header_font_size=”24px” header_2_font=”Poppins|800|||||||” header_2_text_align=”left” header_2_text_color=”#C80B0F” header_2_font_size=”35px” header_2_line_height=”1.1em” header_2_font_size_tablet=”30px” header_2_font_size_phone=”37px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Objetivo del webinar<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”0%|0%|0%|0%” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” padding_last_edited=”on|desktop” custom_padding__hover=”|||” custom_padding_tablet=”0%|0%|0%|0%” custom_padding_phone=”0%|0%|0%|0%”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”15px” header_5_font_size_tablet=”14px” header_5_font_size_phone=”” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”]Comprender la labor de un embajador de marca o influencer elegido estrat\u00e9gicamente para potencializar un negocio.<\/span> Es importante entender que esta estrategia colaborativa de car\u00e1cter comercial entre marcas y personas tiene un impacto e influencia en el mercado objetivo. <\/span><\/p>\n

El influencer tiene el objetivo de captar clientes potenciales para una marca, producto o servicio, existente o nuevo. Por lo que debemos comprender la labor de un embajador de marca o influencer elegido estrat\u00e9gicamente , seg\u00fan las necesidades de la empresa o marca. <\/span> Las marcas consolidadas buscan por lo general fidelizaci\u00f3n, mientras que las nuevas, captaci\u00f3n de nuevos clientes. Por ello es importante elegirlo estrat\u00e9gicamente para potencializar un negocio.<\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.16″ custom_padding=”2%|0%|2%|0%|true|false” custom_padding_tablet=”” custom_padding_phone=”8%|||” global_colors_info=”{}” column_structure=”1_3,2_3″][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”0%|0%|3.4%|2%” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” padding_last_edited=”on|desktop” custom_padding__hover=”|||” custom_padding_tablet=”0%|0%|3.4%|2%” custom_padding_phone=”0%|0%|3.4%|2%”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ header_font=”||||||||” header_font_size=”24px” header_2_font=”Poppins|800|||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”35px” header_2_line_height=”1.1em” header_2_font_size_tablet=”30px” header_2_font_size_phone=”37px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

\u00bfDe qu\u00e9 tratar\u00e1 el Webinar?<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”0%|0%|0%|0%” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” padding_last_edited=”on|desktop” custom_padding__hover=”|||” custom_padding_tablet=”0%|0%|0%|0%” custom_padding_phone=”0%|0%|0%|0%”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”15px” header_5_font_size_tablet=”14px” header_5_font_size_phone=”” header_5_font_size_last_edited=”on|tablet” global_colors_info=”{}”] Se ha encontrado que a ra\u00edz del COVID las redes sociales han tenido un crecimiento exponencial, lo que ha tra\u00eddo la exposici\u00f3n de personas con seguidores que desean imitar sus h\u00e1bitos de compra o consumo. <\/span> En este Webinar aprender\u00e1s c\u00f3mo elegir y encontrar a estas personas o influencer estrat\u00e9gicamente para que tu negocio y tener una mayor exposici\u00f3n de tus productos y servicios, que esto te lleve a una mejor exposici\u00f3n de marca. <\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”#formulario” button_text=”Reg\u00edstrate aqu\u00ed” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”27px” button_text_color=”#ffffff” button_bg_color=”#C80B0F” button_border_width=”0px” button_border_color=”#ffffff” button_border_radius=”9px” button_font=”Poppins|600|||||||” button_use_icon=”off” custom_margin=”0%|0%|0%|0%” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”1%|1%|1%|1%” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” button_text_size_tablet=”20px” button_text_size_phone=”25px” button_text_size_last_edited=”on|phone” button_text_color_hover=”#ffffff” button_bg_color_hover=”#91010f” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#91010f” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” disabled_on=”off|off|off” _builder_version=”4.16″ background_color=”#C80B0F” background_position=”top_center” custom_padding=”8%|0%|3%|0%|false|false” custom_padding_tablet=”” custom_padding_phone=”” top_divider_style=”arrow” top_divider_height=”50px” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.16″ module_alignment=”center” custom_padding=”0|0%|0|0%|false|false” custom_padding_tablet=”” custom_padding_phone=”8%|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”|700|||||||” header_font_size=”38px” header_2_font=”Poppins|800|||||||” header_2_text_align=”left” header_2_text_color=”#ffffff” header_2_font_size=”40px” header_2_line_height=”1.1em” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_font_size=”18px” header_3_line_height=”1.4em” header_4_font=”Open Sans|600|||||||” header_4_text_color=”#ffffff” header_2_font_size_tablet=”30px” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”” header_3_font_size_last_edited=”on|desktop” header_3_line_height_tablet=”” header_3_line_height_phone=”” header_3_line_height_last_edited=”on|desktop” inline_fonts=”Open Sans” global_colors_info=”{}”]<\/p>\n

EXPOSITOR INVITADO<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Msc. Aysa Alvarez” image=”http:\/\/www.galileo.edu\/page\/wp-content\/uploads\/2021\/10\/lic-aysa-alvarez.png” image_icon_width=”65%” image_icon_width_last_edited=”on|desktop” _builder_version=”4.16″ header_font=”Poppins|800|||||||” header_text_align=”center” header_text_color=”#ffffff” header_font_size=”25px” body_font=”||||||||” body_text_align=”center” body_text_color=”#ffffff” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” image_max_width=”65%” image_max_width_tablet=”” image_max_width_phone=”” image_max_width_last_edited=”on|desktop” global_colors_info=”{}” image_icon_width_tablet=”65%” image_icon_width_phone=”65%”]Cuenta con una Maestr\u00eda en Marketing Digital, en los \u00faltimos a\u00f1os se ha profesionalizado en Relaciones P\u00fablicas, Periodismo, Vocer\u00eda, Comunicaci\u00f3n Corporativa entre otros. Los \u00faltimos 15 a\u00f1os los ha dedicado al desarrollo de relaciones p\u00fablicas y mercadeo estrat\u00e9gico para entidades p\u00fablicas y privadas. Adem\u00e1s de ser Licenciada en Administraci\u00f3n de Hoteles, Restaurantes y Empresas Tur\u00edsticas, por la Universidad Rafael Land\u00edvar. Cuenta con experiencia en tendencias de mercadeo, estrategias de comunicaci\u00f3n, comunicaci\u00f3n tur\u00edstica y estrategias de mercadeo por internet. Asesora y coordinadora en INGUAT. Se ha desempe\u00f1ado como ejecutiva de cuentas corporativas en Communication Consulting. Actualmente, la Licenciada \u00c1lvarez forma parte del equipo de docentes de la Facultad de Administraci\u00f3n de Universidad Galileo impartiendo cursos en los programas de licenciatura.<\/p>\n

\"\"<\/a>
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\u00a1Reg\u00edstrate!<\/strong><\/h2>\n

Participa en el Webinar \u201cC\u00f3mo elegir al influencer correcto de acuerdo a tu emprendimiento\u201d<\/strong>,\u00a0 que se llevar\u00e1 a cabo el jueves 11 de noviembre 2021 a las 18:30 horas Guatemala<\/strong> (UTC-6). Deja tus datos a continuaci\u00f3n para reservar tu espacio:<\/span><\/p>\n

[\/et_pb_text][et_pb_code _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n